Online Communication for Businesses

 Scrub Daddy and Online Communication 

Scrub Daddy's online communication is both lacking and overabundant at the same time, but in separate areas. 

In terms of their professional online resources, their website and their linked-in, there seems to be a lack of information. Their website is really just an online store where you can buy and track your orders. Their linked-in is also simple and includes a small 'about the business' section, and some data on employment growth. 

On the other hand, their social media presence and communication is saturated with content. Their instagram and TikTok are flooded with videos and posts, and are usually comedic or involve a viral trend, but with the incorporation of one of their products. I myself have even seen some comments from the Scrub Daddy TikTok account on other viral videos. 

The organization of their website is interesting. At the top is a banner with the different resources you can find/use on their website. These include Track your order, my account, cart, FAQ's, Contact us, and an area for your cart and a search bar. They also have the title of their store, 'The Smile Shop' and a welcome message. In the middle of the page is various products they have available for purchase, and on the bottom of the page is more contact info and resources for the company themselves. 

I believe it is organized this way to optimize shopping and purchasing from customers, while still having some resources for contacting their offices. I think this is effective, as it makes it simple and easy to find the products you want to buy, but it might be hard for someone who want information on the company to find it.  

I think Scrub Daddy's online presence communicates that they are a company that is in tune with current trends and social media content. They get a lot of attention from their social media posts and comments because they have a lot of interaction with younger generations on TikTok and Instagram. 

I think Scrub Daddy could improve their more professional sources of online communication, like their website and linked-in. At the end of the day the people they are reaching on social media aren't always the ones who will be buying their product, and they might be missing some business with older generations since their website and linked-in are lacking. 


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